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Top 6: February 3rd 2021
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Tide: The Jason Alexander Hoodie

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Top 6: February 3rd 2021
Saatchi & Saatchi New York and Woven Collaborate have released this Super Bowl LV spot for Tide because sure, that Jason Alexander Hoodie looks clean, but believe it or not, there’s a whole world of hurt and dirt behind those eyes. New Tide Hygienic Clean Heavy Duty 10X Power PODS®️ removes both visible and invisible dirt from your garments, giving you a deep clean you can trust.
Credits Other credits

Chief Executive Officer – Andrea Diquez

Chief Operation Officer – Sarah Beaumont

Head of Production, Fabric Care – Dani Stoller

Account Director – Jen Brotman

Account Supervisor – Guillermo Betancourt

Account Executive – TJ Daigler

Assistant Account Executive – Sosun Wahab

Planning Director – Nayantara Mukherji

Associate Strategist – Luna Perez

Director Digital Experience – Alan Lin

Senior Business Affairs Manager – Lisa Rimmer

Client: Procter & Gamble, Tide

Vice President, North America Fabric Care – Aga Orlik

Brand Vice President for NA Laundry, Tide – Amy Krehbiel

Brand Director – Alex Perez

Senior Brand Manager – Buki Samuel

BBIC – Kimberly Doebereiner

Manager, Advertising Production – Paul Chick

Communications Manager – Henry Molski

Media Director – Tracy Suer

Associate Director of Media – Patrick McGuinness

Associate Director of Media – Justin Bracco

Research Specialist, Consumer Insights & Product Research – Brandon Dunphy

Director & Assistant General Counsel – Robert White

PR: Marina Maher Communications + Ketchum / Woven Collaborate

Group SVP, Consumer Practice and Agency Marketing – Laura Brinker

SVP Brand Business – Samantha Halpern

VP, Brand Management – Melissa Chua

Senior Account Supervisor, Brand Management – Noomi Grootens

Group SVP, Director, Talent and Partnerships – Marissa Festante

VP, Earned Media – Patricia Jones

Senior Account Supervisor, Earned Media – Tom LaBelle

Account Supervisor, Influencer Marketing – Clare Redway

Account Supervisor, Project Management – Alyssa Bowie

Celebrity Talent and Music Licensing Acquisition: Platinum Rye Entertainment/The Marketing Arm

VP, Talent – Lori Heckman Golden

Manager, Talent – Casey Grochocinski

Sr. Director, Music – Amanda Levine

Partner / Managing Director – Shawn Lacy

Head of Production – Sean Moody

Production Designer – Joe Cooney

Editorial Company: Arcade Edit

Editor – Geoff Hounsell

Assistant Editor – Max Hoffman

Executive Producer – Sila Soyer

Producer – Fanny Cruz

VFX: The Mill

Executive Producer – Anastasia Von Rahl

Producer – Valentina Cokonis

Production Coordinator – Mike Cimino

Executive Creative Director – Chris Knight

Creative Director – Becky Porter

3D Lead Artist – Graeme Turnbull

Shoot Supervisor – Siro Valente

Production Support – Utkarsha Santosh Shinde

2D Artists – Shauna Prescott, Kai Chun Tsai, Bob Homami Katerina Arroyo, Stephen Paragone, Krystal Chinn, Chris DeCristo, Rakesh Venugopalan, Nithin Babu, Mangesh Borkar, Satya Narina, Nikhil K M,

Pushpendra Singh Bhadauriya, Naga Praveen Kumar, Sathya Sagar Kolli, Mahesh Ravila, Prajeesh E, Mohit Garg, Basabendu Sarkar

3D Artists – Alice Panek, Jae Jun Yi, Matthew Choy, Jason Kim, Daniel Soo, Lalida Karnjanasirirat, Freddy Para, Greg Gutkin, Michael Kash, Rijo R, Sendil Kumar J

Art Department – Kevin Diaz, Valerie Chernysh

Mix: Heard City

Partner/Audio Engineer – Philip Loeb

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