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Bluebird: Free The Bird

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NZ’s cheekiest penguin is back with a new through-the-line campaign for the first time in over 10 years, Free the Bird, from Bluebird via DDB Aotearoa. The iconic Bluebird penguin first burst onto TV screens in the 1980’s and has charmingly been encouraging good times over a bag of Bluebird chips since. Free the Bird encourages Kiwis to give themselves permission to have fun by celebrating the little moments, sharing Bluebird chips with mates, no matter the day or time.
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Head of Marketing NZ: Hilary Young

Brand Marketing: Patricia Da Silva

Lead Business Partner: Kate Lines

Business Director: Haylee Killip

Business Manager: Toni Guy

Business Manager: Bambi Villacruz

Executive Planning Director: Lucinda Sherborne

Lead Integrated Producer: Charlotte Glennon

Post Production Company: Flux

Post Director: Laban Dickinson

General Manager – Joshua Forsman

Editor: Alex O’Shaughnessy

Music Licensing: Jonathan Mihaljevich, Franklin Road

Music Arrangement: Peter van de Fluit, Liquid Studios

Music and Sound Producer: Tamara O’Neill, Liquid studios

Sound Design: Craig Matuschka, Liquid Studios

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