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Top 6: February 17th 2021
TV

Virgin Media: Faster Brings Us Closer

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Top 6: February 17th 2021
Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi. The ‘Faster Brings Us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game. Virgin Media’s new TV film, which debuts tonight on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow. The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call. The uplifting ad, created by adam&eveDDB, is the heart of a new integrated campaign that will include digital media, social and a four-month radio partnership with Bauer Media. The media for the campaign, which has been optimised for lockdown, was planned and bought by Manning Gottlieb OMD and in continuation of the gaming theme, features a ‘playable ad’ on social and several OVOD partnerships including Twitch.
Credits Other credits

Agency

Planner/s: Paulina Thompson & Claire Strickett

Project Manager: Anna Curtis

Social: Lauren Booty

Joint CEO: Tammy Einav & Mat Goff

Managing Partner: Sam LeCoeur

Account Director: Cat Thomas

Account Manager/s: Olivia Rose & Nick Wilkie

Business Affairs: Gemma Davies

Design: King Henry

Designer: Carl Warren

Retouch: Dan Jackson

Digital Design: Gutenberg Global

Digital Designer: Sam Butler

Media

Media Agency: Manning Gottlieb OMD

Executive Director: Paula Mankelow

Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders

Account Manager: Tessa Copeman

Editorial

Editing Company: Assembly Rooms

Editor: Nik Hindson

Post Production: Time Based Arts

VFX Producer: Chris Aliano

VFX Production Assistant: Lewes Bridson

VFX Supervisor: Francois Roisin

Shoot Supervisor: Matt Shires

2D Artists: Matt Shires, Will Robinson, Linda Cieniawska, Vadim Davidoff, Sarah Breakwell and Jamie Crofts

3D Artists: Nick Smalley, Chris Wood, Mike Battcock, Emma Malric, Zoé Sottiaux, Walter How, Ihor Obukhobvskyi, Nigel Timms, Ian Baird, Steve Dato, Julien Fradin, Joffrey Zeitouni, Igor Velichko, Pavel Mamichev, Kornel Makarowicz, Abner Marin, Lucas Cuenca, Giuseppe Bufalo, Florian Mounie and Kimon Matara

VFX: Jess Gorick

Concept Art: Heri Irawan, Hans Park, Gary Sanchez, Michal Karcz, Kenny Kong, Michael Michera, Billy Robers and Maco Iozzi

Colourist: Lewis Crossfield

Music

Music Supervisor: Jesper Gadeberg

Audio Post Production: Anthony Moore and Phil Bolland - Factory Studios

Audio Producer: Lucy Spong

Soundtrack name and composer: Greenscreen – Karl Zine

Client

Executive Director of Brand and Marketing: Cilesta Van Doorn

Head of Brand Communications: Samantha Codrington

Senior Advertising Manager: Chris Hughes

Advertising Manager: Sam Miao

Disability Consultants: Keely Cat-Wells of C Talent, Virgin Media’s Ultraviolet Network, Scope

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