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Top 6: February 17th 2021
TV

All-Electric Cadillac LYRIQ: Scissor Hands Free

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Top 6: February 17th 2021
Cadillac's electric future is illuminated with a "slice" of nostalgia from Tim Burton's "Edward Scissorhands" universe, in a new commercial debuting in the fourth quarter of this year's big game. The new spot stars Timothee Chalamet, as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar's mother. In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ - the brand's first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road.
Credits Other credits

Account: Emily Shahady, Brian Phelps, Maggie Decker

PM: Aaron Lambrix

Strategy: Chris Bridgland, Steve Lampert, Ted Gott

Cross Channel Strategy: Dayna Elconin

Consulting Producer: Bob Samuel

Production

Head of Production: Devon Clark

Production Designer: Maia Javan

Costume Designer: Melissa Des Rosiers

MackCut

Editor: Gavin Cutler

Sound Designer/Mixer: Sam Shaffer

Assistant Editor: Megan Heard

Executive Producer: Gina Pagano

Colorist: Tim Masick

Framestore

Executive Producer: Larissa Berringer

Senior Producer: Jamie Hoskins Smith

Production Coordinator: Alex Roesch

Executive Creative Director: Aron Hjartarson

Yessian

Executive Producer / Music Mixer: Gerard Smerek

Music Arranger: Dan Zank

Head of Production: Michael Yessian

CCO: Brian Yessian

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