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Top 6: February 17th 2021
Outdoor

Marmite Dynamite: Makes a Crash

Top 6: February 17th 2021
adam&eveDDB, in partnership with Mindshare and Kinetic, have delivered a suite of explosive OOH special builds to celebrate the launch of chili-infused Marmite Dynamite, encouraging both lovers and haters to handle the new product with extreme care. The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. Follow up executions feature huge lids blown skywards and hooked onto nearby buildings and trees. Whether you love it or hate it, this eye-catching and unique OOH campaign will absolutely remind you to be careful with your jar of Marmite Dynamite.
Credits Other credits

Agency Integrated Producer: Jaki Jo Hannan

Planner/s: Will Grundy, Sara Keegan

Project Manager: Jacqueline Lynch

Joint CEO: Tammy Einav &/ Mat Goff

Managing Partner: Tom White

Account Director/s: Oliver Lester

Account Manager/s: Emily Bristowe

Design: King Henry

Head of Design: Paul Knowles

Artworker: Dave Callow

Supply

Supply: Gutenberg Global

Senior Producer: Tony Hutton

Media Agency

Media agency: Mindshare

Client Director/s: Nika Dohoczky

Account Director: Tess Domenet

Account Manager: Ismaila Bojang

Special Build OOH Agency

Special Build OOH Agency: Kinetic

Head of projects and operations: Sam O’Connell

Billboard

Billboard sites: Jack Agency & JCDecaux

Post Production

Post Production: Dennis Tuffnell

PR Agency

PR Agency: W Communications

Associate Director: Nikki Collins

Senior Account Director: Jess O’Donohoe

Senior Account Manager: Sam Beer

Account Manager: Paige Hartley

Senior Account Executive: Susana Micolta

Account Executive: Ella Bull

Photography

Photographer (Still Life): James Day

Agent (Still Life): Siobhan Squire

Photographer (Landscape): Sue Parkhill

Agency (Landscape): PLEAT

Model Making (Still Life): Andy Knight

Client: Unilever

Vice President, Foods & Refreshment, Unilever UKI: Andre Burger

Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis

Marketing Manager, Unilever UK: Kyrie Merryman

Brand Manager, Unilever UK: Sophie Allan

Assistant Brand Manager, Unilever UK: Rebecca Prior

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