VW Amarok: Know your power

The new Amarok 190kW is Volkswagen’s most powerful double cab.
It’s built to conquer any mountain and navigate even the most uncertain of terrain.And nothing was as uncertain as 2020.The world came to a standstill, businesses closed, lives and livelihoods were lost, budgets were cut, finances were stretched,and people were forced to make a plan and plot a new path. Definitely not the best time to launch a new car.So we needed to offer more than an incredible product.We needed to give the audience something that complimented the new journeys they are on.
So to the launch the new Amarok 190kW, we created a story that celebrated the human spirit and showed that anything is possible when you Know Your Power.