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Top 6: March 17th 2021
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NRMA Insurance: Invisible FiresTop 6: March 17th 2021
NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires. As part of the idea, Stone has created a moving bush poem, "Next To Me". The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifeline Australia continuing to receive more than 400 calls a day to its dedicated Bushfire Recovery Helpline. To illustrate Julia’s evocative poem, Thinkerbell, produced in partnership with Vandal and Eardrum, have created a mesmerising video titled “Invisible Fires”. Beginning as an MRI scan, a brain morphs in response to Julia’s lyrics, to metaphorically highlight the overwhelming negative mental impact the catastrophic natural disaster had on so many Australians.
Client: IAG |
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