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Top 6: March 17th 2021

Tencent Medipedia APP: Traces of Pain

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Top 6: March 17th 2021
Tencent Shenzhen has released this interactive and outdoor campaign, titled 'Traces of Pain' for Tencent Medipedia APP.Tencent took a digital photography exhibition and 'moved' it into Tencent's Penguin Hospital chain. These seemingly beautiful body shots, where actually apart of the 'Traces of Pain' campaign and told a different story when you looked closely and saw some kind of mutilation or scars on the posters.Users could then scan the QR code on the posters to enter the mobile exhibition website. Through these stories, the viewer sees the struggles of patients and the progress of medical treatment. The prototypes of the stories are all from real cases on the Tencent Medipedia APP. After reading the stories, users can download the APP with one click to learn more about related medical information.
Credits Other credits

Account Director: Amber Fang

Business Director: Hunter Zhang

Editor: Sonja Xu

General Manager: Vincent Li

Project Manager: Nichole Yu

Project Manager: Junhao Ma

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