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Top 6: March 17th 2021

Garvan Institute of Medical Research: Who Would You Donate to, 1

Top 6: March 17th 2021
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research. There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma how do you decide who to help? 'Disease Dilemmas' puts Australians in the uncomfortable position of trying to choose who they'd donate to the young mother with pancreatic cancer or the retired musician with Parkinson's disease? The teacher with a kidney condition or the student with immune disease? These impossible choices are brought to life as portrait pairings of real people living with different diseases, each execution posing its own unique dilemma that challenges people to think, interact and ultimately donate to Garvan, whose genomics research can help them all. All hero testimonials are based on a genuine connection to Garvan and were voluntarily shared to inspire and move the public to action. The Garvan cause mobilised the industry to collaborate. Alongside the Pool Collective, the campaign counted on support from Fin, Rumble Studios and Bopper. From the dentsu network, Isobar, Haystac, dentsu Amplifi and Carat joined forces with BWM dentsu. The work is entirely pro-bono and includes strategy, creative, media, PR and support from the media partners. Starting Monday 8 March with print, the media plan includes TV, radio, digital, OOH, cinema and takeovers in train stations and a sports stadium.
Credits Other credits


Creative Consultant: Rob Belgiovane

Executive Producer Broadcast/Integrated: Margot Fitzpatrick

Senior Integrated Producer: Emma Durlacher

National Production Lead: Lauren Reilly

Head of Print Production: Simon Holdaway

Design Director: Eeuwout ‘Dutchy’ Baart

Senior Finished Artist & Designer: Alanna Rados

Editor: Brendon Killen

Digital Art Director: Thomas Deng

Managing Director: Brent Kerby

Head of Client Services: Sophie Lander

Group Account Director: Andrew Henderson

Senior Account Manager: Jessica Walley & Ashley Martin

Strategic Planner: Karl Bates

Production: The Pool Collective

Director & Photographer: Simon Harsent

Executive Producer: Cameron Gray

Post Production: Fin

Post Producer: Emily Newbould

Colourist: Ben Eagleton


Sterne Creative: Mark Sterne

Website Production: Isobar

Chief Engagement Director: Elaine Loke

Project Manager: Ritika Jhaver

Web Developer: Rhys Martindale

Audio Production: Rumble Studios

Executive Producer: Michael Gie

Senior Sound Designer: Tone Aston, Cam Milne & Liam Annert

Music: Bopper

Licensing Supervisor: Koo Abuali

Media: dentsu Amplifi & Carat

Chief Investment Officer, Amplifi: Michael Bass

Chief Investment Officer, Carat – Craig Cooper

Managing Director – Lauren Small

Client Partner: Sue Cant

Head of Out of Home: Emma Hegg

National Production Manager: Rebecca Eastman

Project Manager, Platforms & OOH Production: Hayley Kingsley

Investment Manager: Al Vari

Client Manager: Kristina Endrikhovskaia

PR: Haystac

Group Business Director: Carolina Fullen

Account Manager: Mariel Malabanan

Client: Garvan Institute of Medical Research

Director, Garvan Research Foundation: Mara-Jean Tilley

Deputy Director, Garvan Research Foundation: Brad Timms

Marketing Manager: Anna Sweeney

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