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GE: Clouds


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This represents the fifth year since "imagination at work" first debuted via BBDO, New York - almost an eternity by today's "less-than-two-years" CMO tenure standards. The new work continues the approach of telling human stories to help communicate the company's "ecomagination" and "healthcare re-imagined" messages.
Credits Other credits

Director of TV: Regina Ebel

Director of Radio/music Production: Rani Vaz

Director of Photography: Emmanuel Lubezki

Editing House: Mackenzie Cutler

Editor: Gavin Cutler

VFX: The Mill

Music: “Have You Ever Seen the Rain” by John Fogerty. Re-sang by vocalist JuJu Stulback. Re-arranged and produced by PT Walkley, Scott Hollingsworth and Mary Wood

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