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GE: Backpack


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This represents the fifth year since "imagination at work" first debuted via BBDO, New York - almost an eternity by today's "less-than-two-years" CMO tenure standards. The new work continues the approach of telling human stories to help communicate the company's "ecomagination" and "healthcare re-imagined" messages.
Credits Other credits

Director of TV: Regina Ebel

Exec. Music Producer: Melissa Chester

Director of Photography: Emmanuel Lubezki

Editing House: Crew Cuts

VFX: The Mill

FX/SFX: Semerad-Graphics

Composer/Lyricist: Anoushka Shankar & Karsh Kale

Music House: Licensed track:"Oceanic, Part2" Album: Breathing Under Water

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