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Top 6: March 24th 2021
Experiential

Talita: Call Girls

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Top 6: March 24th 2021
During 2020, men who buy sex have been under the microscope in Sweden, as a famous TV host was convicted for buying sex, and several Swedish brothels were raided by the police. But despite the great attention, we have missed the voices of the exploited women. That's why Talita a Swedish non-profit organization working with helping women out of prostitution — launched 0939-1915, a new kind of call girl service where women who have been exploited in the sex trade can make their voices heard.

The phone number, which at first seems like a regular call girl service, lets the caller choose one of several presented names. But every name offers a recording of a woman who shares some of her experiences of living in prostitution. Talitas Call Girl-service highlights the traumas, coercion, and vulnerability that line the most common path to prostitution. All stories come from women who themselves have participated in Talita's program and now want to make their voices heard. A call costs 1 EUR / minute, and all money goes in full to Talita's daily work.

The campaign has attracted attention from all over the world and has given Talita's work a greater place in the public conversation and the TV couch.
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