Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: March 31st 2021

Dove: It's On Us

Embed Video
Top 6: March 31st 2021
Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in its latest campaign 'It's on Us'. Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of their appearance fee. Dove worked with LOLA MullenLowe and different independent casting agencies to develop this ground breaking challenge. Models across various collectives and backgrounds were hired to participate. #ItsOnUs furthers Dove's commitment to drive change and empower women by striving for an inclusive representation of beauty.
Credits Other credits

Global Dove Masterbrand VP: Sophie Van Ettinger

Global Dove Masterbrand Senior Brand Manager: Hugo Rawlinson

Global Dove Masterbrand Assistant Brand Manager: Isabella Revelli

Global Business Director: Tom Elliston

Account Supervisor: Flora Bell

Agency Production Director: Felipe Calviño

Music: The Racer by Tristan Barton

Post-Production: 7 Films

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news