 |
Top 6: April 14th 2021
Interactive
StreetEye: StreetEyeTop 6: April 14th 2021
Leo Burnett India has created 'StreetEye', a motorcycle mounted device that can help map potholes in real time, potentially saving thousands of motorcyclists from accidents and mishaps. StreetEye has been sponsored by ACKO the new-age digital general insurance brand and will be launched soon. India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Indian roads are riddled with potholes making them a serious menace for commuters. Last year, recorded 4775 accidents and 2140 deaths due to pothole related accidents. And this problem becomes even more acute during monsoons as water logging causes thousands of potholes to become invisible overnight, making them extremely dangerous for two-wheeler commuters. The team at Leo Burnett has been researching and working towards finding a solution that will help address this problem. Presenting ‘StreetEye’ a motorcycle-mounted device that can detect submerged potholes in real time using light detecting stereo cameras.
CEO: Rajdeepak Das Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
