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Top 6: April 28th 2021
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Amazon Alexa: Pompeii

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Top 6: April 28th 2021
To demonstrate the power of your voice with Alexa - Pompeii is the latest film in the “A voice is all you need” campaign. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting worlds, the everyday and the epic, together. In ‘Pompeii’ we see the protagonist dropped into the chaos preceding one of the most famous moments in Italian history - the eruption of Mount Vesuvius. While flaming rocks soar through the sky, he casually waves his sandwich and asks a fleeing Roman “what year is it?” - 79AD of course. The shot then cuts to an everyday world where it’s revealed he’s secretly trying to help his daughter with her homework - Alexa can help you do almost anything with the power of your voice.
Credits Other credits

Amazon Global Chief Creative Officer: Simon Morris

Amazon Executive Director of Global Creative: Jo Shoesmith

Amazon Group Creative Director: Colin Gaul

Agency

Joint Managing Director: Heather Cuss

Account Director: Max Levine

Head of Strategy: Damien Le Castrec

Agency Assistant Producer: Manon Rees

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