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Outdoor

Samsung: Epic Arrival

It’s almost a tradition that every Galaxy S flagship launch should be as out of this earth as possible, so this year, for the launch of the Galaxy S21, we took it almost literally.
As the global buzz around the mysterious monoliths grew bigger and bigger, we created a local hijack with a worldwide echo to launch the new Galaxy S21 in Romania, by announcing that all the other monoliths in the world were just teasers to prepare the world for our very own epic monolith.
Credits Other credits

Alina Miu - Account Manager

Petruta Ciuca - Social Media Coordinator

Gabriela Nanu - Business Leader



Dragos Ionescu - BTL Specialist

Radu Baitoiu - Head of Retail



Samsung Romania:



Simona Panait - Head of Corporate Marketing & Communications South-East Europe

Ioana Marzac Sigarteu - Corporate Communication Manager

Corina Enache - Social Media Specialist

Amelia Rusu – Event Coordinator

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