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Samsung: Free The Boxes

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Samsung Romania took another step towards eco resposibility by launching a song featuring top-Romanian artist Emilian that shows people how to upcycle the box of the new NEO QLED TV into many useful items to free up the clutter and be more eco-aware at the same time. The digital campaign puts a twist on a local insight surrounding the fear of losing the warranty if you do not have the item’s original box. But it’s just a myth. The warranty procedures are respected without it, so Samsung launched an anthem to free the boxes in any shape or form.

Inspired by the NEO QLED boxes, people can access, pick their TV’s size and create unique items out of the cardboard box that prove to be helpful in their home but also friendly with the environment.
Credits Other credits

Alina Miu - Account Manager

Petruta Ciuca - Social Media Coordinator

Gabriela Nanu - Business Leader

Samsung Romania:

Simona Panait - Head of Corporate Marketing & Communications South-East Europe

Ioana Marzac Sigarteu - Corporate Communication Manager

Corina Enache - Social Media Specialist

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