Westpac: Post-fire Cards

To live their brand ethos, 'help in the moments that matter', Westpac created an innovative print series, subverting the picture-perfect postcard with bushfire affected landscapes. Each was affixed with a pop-out debit card pre-loaded with money, which using innovative geo-fencing technology, could only be activated within the region depicted. A little act of help to encourage tourism dollars into vulnerable towns.