Outdoor ad: McDonald's: McDonald's Southern Style Chicken

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To promote the launch of McDonald’s new chicken drumsticks, we took their most famous phrase and packaging and gave it an unexpected twist.

Category Food
Agency DDB Australia
Country Australia
Uploaded 18 May, 2021

Credits

Chief Creative Officer
Ben Welsh
Executive Creative Director
Matt Chandler
Creative Director
Dan Saunders
Creative Director
Jack Nunn
Copywriter
Sean Vrabel
Art Director
Alex Collares
Senior Producer
John Wood
Business Director
Jordan Rahmani
Post production
Limehouse
Photographer
Jon Bader
Managing Partner
Lisa Hauptmann
Planning Director
Joseph Smeeton
Group Business Director
Astrid Noble

Other credits

Client – McDonald’s Australia

Tim Kenward – National Marketing Manager

Alicia Duncan – Brand Manager, National Marketing

Christian Huang – Marketing Intern

McDonald's: McDonald's Southern Style Chicken

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