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Top 6: June 16th 2021

Olympic Surf Team: Olympic uniforms and Irukandji design identity

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Top 6: June 16th 2021
In honour of First Nations people, Surfing Australia has launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games for the first time in history. The cinematic shots of 7-time World Champion Stephanie Gilmore, combined with the equally soulful footage of Yirrganydji Traditional Owner Gavin Singleton and his community, visualise the spiritual connection both surfers and First Nations people share with the ocean – known as ‘Sea Country’.

Says Stephanie Gilmore, “I’d love to win a gold medal representing my country at the Olympic Games, and to do it in a jersey which has a deep connection to our Indigenous culture would be very special.”

The film touches on the visual design collaboration between advertising agency, BWM dentsu and young Indigenous artist Jasmine Craciun. Using Jasmine’s traditional line art and ripple effect concept overlayed with free-flowing tentacles, the designs become a true statement for the Australian team across uniforms, surfboards and accessories, transport, team jet skis and all of Surfing Australia’s internal assets.
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Special thanks to:

Gavin Singleton & the Yirrganydji Land and Sea Program, Steph Gilmore & the Surfing Australia team, Anna Donohoe at Getty Images, Team Nikon, Yatu Widders-Hunt and Cox Inall Ridgeway

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