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Top 6: June 23rd 2021
Experiential

Tough Turban: Tough Turban

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Top 6: June 23rd 2021
Since 1903, riders have expressed their identity with a Harley Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Credits Other credits

Agency Producer: Laura Dubcovsky, Kathryn Brown

Account Team: Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado

Strategy Team: Spencer MacEachern, Shaunagh Farrelly

Client: Pfaff Harley-Davidson

Client: Brandon Durmann, Melanie Somerville

Product Design: Sparks Innovation

Production House: Zulubot

Executive Producer: Tom Evans

Line Producer: Colleen Allen

DOP James Arthurs

Editor: Jessie Posthumus

Moton Graphics: Ashlee Mitchell

Illustrator: Nabil Elsaadi

Audio Engineer: Dino Cuzzolino

Web Design: Jacqui Lau, Kesia Payne

Photographer: The Moto Foto | Dan Lim

Online Artist: Felipe Chaparro

Head of Production: Adam Palmer

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