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Top 6: June 23rd 2021
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Renault Kangoo: Kangoo VanTop 6: June 23rd 2021
Since the launch of its first generation, the Renault Kangoo Van has been innovating to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: 'open sesame by Renault', the side opening of 1.45m without a central pillar, which makes it the widest side access in its category. To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business using the new Renault Kangoo Van. In this campaign, New Renault Kangoo accompanies the development and success of a craftsman. It all began when a young father decided to make a wooden chair for his little girl. The chair was a great success and very quickly a small family business developed. A repeated visual process referring to the side opening 'open sesame by Renault' accompanies us throughout the film, punctuated by the little girl's voice telling us the different stages of the success of this enterprise. This campaign, based on very human storytelling, makes it possible to treat the subject of LCV vehicles emotionally and aesthetically. Renault and Publicis Conseil are thus proposing a communication that breaks the rules of the segment, which are generally only product-oriented. Nevertheless, the 'Open Sesame by Renault' innovation remains the central element, presenting the vehicle as the perfect tool for professional success.
Renault – Brand Team: Arnaud Belloni, Laurent Aliphat, Marika Doulas, Aurore Henry Also best this week |
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