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Top 6: July 28th 2021

Mattress Firm: We've Got A Problem, America. A Junk Sleep Problem.

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Top 6: July 28th 2021
Mattress Firm, the nation's largest specialty mattress retailer, announced the launch of its new Junk Sleep campaign, one of the largest brand marketing efforts in the company's 90-year history, dedicated to shedding light on the nation's junk sleep problem. The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives. But what is 'junk sleep' exactly? It's that tossing and turning sleep, the wake up feeling awful instead of recharged sleep. Junk sleep is why your nine to five feels like nine to 500. Junk sleep leaves our brains in a fog and makes us forget things. It's why you sent an email to the wrong person, why you forgot to pick up your kid from school, and why you turned right when you meant to turn left. That's junk sleep and it's the source of all our problems. That's why Mattress Firm's ambition is to Un-Junk your sleep. Because 68% of Americans are sleeping less than the recommended seven hours per night, amounting to 74 billion hours of lost sleep per year according to research from Mattress Firm's strategic partner, SleepScore Labs. It's time to wake up America – we have a sleep problem.
Credits Other credits


Founding Partner: Duncan Marshall

Group Experience Design Director: Craig Wong

Director of Film & Content Production: Jesse Brihn

Executive Producer, Film: Jeremy Fox

Senior Producer, Film: Oscar Thomas

Producer, Film : Mateus DeFaria

Director of Business Affairs: Dan Simonetti

Celeb Talent Relations & Sr. Bus. Affairs Mgr: Whitney Vose

Senior Business Affairs Mgr.: Paul Van Dorpe

Senior Talent Manager: Sunny Valencia

Senior Producer, Interactive: Colin Neff

Executive Design Director: Rich Greco

Executive Design Director: Nate Scott

Design Director: Fabian Grateroles

Sr. Designer: Denzel Hill

Sr. Designer: Alex Vitela

Designer: Elvis Dinh

Group Strategy Director: Will Davie

Group Strategy Director: Nick Maschmeyer

Strategy Director: Gideon Olshanksy

Group Communications Strategy Director: Samantha Deevy

Group Communications Strategy Director: Leigha Baugham

Group Communications Strategy Director: Justin Schneider

Sr Communications Strategist: Clark Cofer

Communications Strategist: Emily Banaszynski

Group Data Strategy Director: Anthony Khaykin

Data Strategy Director: Tradd Salvo

Data Strategist: Erik Smith

Executive Group Account Director: Frank Renwick

Account Director: Nivie Roberts

Account Supervisor: Melissa Pasternak

Account Manager: Jenni Moseley

Project Manager: Damaris Giha


Client: Mattress Firm

Chief Executive Officer: John Eck

Chief Marketing Officer: Ramin Eivaz

SVP Brand Marketing: Sam Bennett

Sr. Director Brand Marketing: Kelly Shannon

Sr. Brand Manager: Hannah Miller


Production Designer: Jahmin Assa

Production Company: Second Child

Managing Director: Scott Chinn

Photographer: Paul McGeiver

Editor: Victor Hermosillo

Editor: Elizabeth Morringello

Assistant Editor: Andrew Davenport

Post Producer: Juany Alduez

Post Production Coordinator: Troy Landry


Editorial: Mackenzie Cutler

Editor: Gavin Cutler

Editor: Pamela Petruski

Assistant Editor: Megan Heard

Executive Producer: Gina Pagano

Sound Design: Sam Schaffer

Post Production

Post Production: Parliament

Executive Producer: Parliament

Producer: Parliament


Music: Human

EP: James Dean Wells

Creative Lead: Morgan Visconti & Mike Jurasits

Composers: John Chris Barnes & Craig DeLeon (Anthem), Gordon Minette & Morgan Viscont (Send Off)


Audio Post/Sound Design: Heard City

Mixer/Sound Designer: Evan Mangiamele

Mixer: Seth Phillips

Mixer: Stefano Campello

Managing Director: Gloria Pitagorsky

Executive Producer: Jackie James/Sasha Awn

Producer: Andi Lewis

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