Top 6: August 18th 2021
Interactive
Interac: Sound Of SpendingTop 6: August 18th 2021
Canadians can now feel more in control of their spending thanks to a new campaign which combines data with a universally understood medium, music. The campaign is by Interac, one of Canada's most trusted financial services brands that facilitates debit and electronic money transfers. Interac Sound of Spending is an initiative developed with long-time creative agency partner, Zulu Alpha Kilo, as an interactive extension of the brand’s new InLife creative platform. The payments brand has created a tool that can convert shopping trends into music to give consumers a better understanding of their shopping highs and lows. For launch, Interac analyzed a year and a half of Canadian shopping trends based on anonymized Interac Debit transactions over the course of the pandemic. Debit spending on food, home, entertainment, travel and shopping were mapped against different musical instruments, revealing the changing spending habits of Canadians over time, and demonstrating the beginning of the economy recovery through rising shopping levels or ‘notes’ in recent months. In the national track, consumers can hear and see the grocery shopping spike at the pandemic outset, as well as a rise in spending on wellness and home goods as consumer shopping habits evolved. Interac also created an online tool that lets Canadians generate a song unique to them by entering amounts across the same four key spending categories via the campaign website. Depending how you spend month to month, the sound of your spending will be very different.
Designer: Damian Simev, Brian Banton, Zoe Kim |
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