Greate Cause: Plastic bags kill

The campaign seeks to raise awareness about the environmental damage caused by using plastic bags :
> We make 5 trillion plastic bags each year.
> Every minute around the world, we use 1 million plastic bags.
> It takes between 100 and 500 years for plastic bags to disintegrate.
> Each year, plastic bags kill 100,000 marine animals.
Hence the need to warn about the danger associated with the use of plastic bags both for the environment and for the species that live there
The idea is to start from a simple plastic bag which is transformed during its life cycle until it materializes in "Grim Reaper" a cultural symbol of death, an exaggerating illustration to alert on the importance of the subject.
The idea was translated into a viral video and in print.