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Samira Rafi

Executive Creative Director at Boomerang Communication

Samira Rafi


A Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising…
Commitment and multidisciplinary thinking are at the core of what I do, I believe in work that inspires and drives a positive change, my responsibility as creative is to solve not just business problems but to contribute to giving voice to those without one, help people share their stories, and especially shine a light on global issues to drive positive change, for people, for the planet, and for the industry.

I benefit from a rich and broad multi-sector experience and have supported numerous institutions, private and public, global and local brands.

I also worked as creative crowdsourcing for a wide range of international brands
and my work has been recognized with awards from several platforms.

I was honored to be selected as RARE Leadership Academy Delegate By Google,
and jury member of several international festivals like Cannes Lions Festival of Creativity, D&AD Awards, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Shorty Awards, Summit Creative Award, Luum Awards, Wina Dubai…

Away from the office, i am a Mentor at The 30 Minute - University of Planning
and member of Time for the Planet, an international non-lucrative association.

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