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Top 6: September 8th 2021
Interactive
Johnnie Walker: Dad's StoriesTop 6: September 8th 2021
Tribal / DDB Group Aotearoa New Zealand and Johnnie Walker are helping to keep our dads’ stories alive for generations, through a unique Father's Day campaign that allows dads to give their families a gift that will last forever a voice recording of their best tale. Dreamed up by the creatives and technologists at Tribal Aotearoa NZ, DDB Group's digital experience agency, the concept is a spin on Johnnie Walker’s famous slogan, "Keep Walking". The centrepiece of the campaign is a voice-enabled Whiskey Case that will preserve your stories, and record new memories, so the next conversation you have with your dad over a glass of whiskey, can live forever. The aim is for future generations to hear the recording, so they may know the footsteps they walk in. The campaign calls on Kiwi dads to record their favourite story or anecdote at a microsite which then generates a link to the recording that can be shared or saved so their family can listen to it forever. The best recordings will be placed in Johnnie Walker's voice distillery and enhanced by audio engineers to make them even richer. The best storytellers will then win the whiskey case with their recording built in.
Senior Brand Manager: Tim Norman |
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