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Betfair: Fairer Moves


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Pablo and Betfair have launched a new integrated campaign celebrating the Brand’s Daily Rewards proposition, enabling loyal customers to access an exclusive offer, any day of the week. The campaign is the second major sports campaign against the brand’s new positioning, ‘Because we’re Betfair’, which launched this Summer with a wooly mammoth dramatically breaking free from being frozen in ice to advertise the Brand removing cash out suspensions - a key bettor pain point. The new positioning marks a change of direction and statement of intent for Betfair, going back to the brand’s roots of providing innovative products to make betting fairer. Betfair pioneered Exchange betting, allowing customers to set their own odds for the first time, and have also brought features such as In-Play betting, Cash Out and Acca Edge to market. This latest instalment in the series of 'fairer' moves, offers punters rewards for their loyalty, daily. A unique offering within the category, with many of their competitors offering promotions and deals only at weekends, or around big sporting events.
Credits Other credits

Brand

Marketing Director: Stephen Mault

Head of Brand Strategy: Lisa Callow

Head of UK&I Brand Marketing: Harry Phillips

Racing Campaign Manager: Anna Glyn-Davies

Football & SAS Campaign Manager: Dan Ballantyne

Racing Campaign Executive: Lauren Hayhoe

Online Media Executive: Sarah Finegan

Head of Film and Motion Graphics: Robin Marks

Broadcast Advertising Manager: Marcus Richardson

Agency

Head of Planning: Mark Sng

Joint Managing Director: Harriet Knight

Business Director: Laura Hale

Senior Account Managers: Ben Trenchard & Louis Wood

Head of TV: Tom Moxham

Project Director: Jay Koulias-Perez

Production Partners

Editor: Matt Pochettino @ Marshall Street Editors

Post-Production: Coffee & TV

Post Production Creative Director: Phil Hurrell

VFX Shoot Supervisor: Neil Cunningham

Colourist: Simona Cristea

2D Lead: Angus Wilson

2D Artists: Nick John, Javier Leon, Kaushik Das Gupta, Rory Whittle, Adam Fenwick, Emir Hasham, Alan Maiden, Katie Rhodes, Ben Stonehouse

Motion Graphics: Kongchun Cheung

Post Producers: Johnny Fairburn, Shannen Ward

Sound: Andy Humphreys @ Bark Soho

Music Supervisor: Theodore Music

Track: ‘On A Ragga Tip’ by SL2.

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