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KitKat: Have a Bite

Nestle is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT. The ‘have a bite’ social campaign, via Wunderman Thompson Australia, sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method.In under a week, the campaign amassed 6 million views on TikTok, hundreds of thousands of comments in debate and national media coverage including Sunrise, Australia's #1 Breakfast Show.
Credits Other credits

UM (Media)



Shuttlerock (Production – Social content)



Poem (PR)

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