Wunderman Thompson UK has devised a new campaign for HSBC UK highlighting how physical, attitudinal, and cultural borders can act as barriers to opportunity. Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. The topical 60-second spot, airing on TV on 24 September, once again features Richard Ayoade and sees the British comedian point out that, while some borders can be useful, it’s not always the case.
