Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: October 6th 2021
Tv

The One Club for Creativity for The One Show 2022: Medicine Avenue

Embed Video
Top 6: October 6th 2021
A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the film campaign titled “Medicine Avenue” pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. Each spot carries the tagline “The 2022 One Show. It's worth all the drama." The campaign launches with “Ambulance”, one of three films in the campaign. Scenes include a weary doctor who says “We just had to put the idea on life support.” When a colleague encouragingly says “Don’t give up, it might still make it”, he responds “It’s in legal’s hands now.”
Credits Other credits

Partner: Pancho Cassis

Global COO: Sylvia Panico

Managing Director: Ricardo Honegger

Head of Account: Luiza Prata Carvalho

Group Account Director: Mariana D’Aprile

Management Supervisor: George Quiroz

Senior Account Executive: Margarita Peña

Associate Producer: Margarita Castro

Director of Business Affairs: Barbara Karalis

Business Affairs Manager: Elizabeth Torriente

PRODUCTION

Head of Production Gabriel Ferrari

Production Service Uruguay: Metanoia

AD: German Zecchi

Production Designer: Mariana Rivero

Stylist: Gabriela de Armas

Post Production House: Primo Post

Postproducer: Sebas Lopez

Editor: Paula Baialardo

Color Correction: Dani Carrizo

AUDIO, MUSIC & VO: Pickle Music

Music & Music Publisher: Pickle Music

Sound Design, VO & Mix: Pickle Music

Music Creative Director: Alexis Estiz

Composer: Alexis Estiz, Sebastian Fucci, Dario Calequi,

Producer: Lupita Alvarez

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news