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NUTRO Cat: Put More Cat In Your Cat

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BBDO New York has released first-ever global campaign for NUTRO cat food, owned by MARS inc. The work is a playful depiction of how NUTRO Cat helps our feline friends be their best selves, carrying the tagline “NUTRO puts more cat in your cat.” Every day, our cats embark on adventures to take on their world’s most challenging feats. We watch as they try to jump the valley gorge from the sofa to the dining table, attempt to scale the insurmountable summit of the hallway window curtains, and endlessly pursue that elusive red dot that can never be caught. A cat’s best life is full of challenges, and NUTRO gives them the energy to overcome any obstacle. Creative features one of the most lovable cat quirks, hyperbolized, featuring a super-strength laser chasing feline.
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Music Producer: Julia Millison

EVP, Senior Account Director: Sally Nathans SVP, Account Director: Kate Callander Account Manager: Chelsea Berk

Account Executive: Allie Graham

Group Planning Director: Annemarie Norris VP, Planning Director: Steve Panawek Senior Brand Planner: Molly Gasch Business Affairs Manager: Shelly Bloch Project Manager: Tiah Marr

Production Company: Merman USA

Director: Guy Manwaring

Global Managing Partner: Kira Carstensen

Global Managing Partner: Annique DeCaestecker Global Managing Partner: Ellen Clarke

Head of Production: Jeff Sommar

Line Producer (US): Joel Todaro

Production Company: Merman London

Executive Producer: Siobhan Murphy UK Producer: Amy Appleton

VFX Supervisor: Chris Mortimer

Editor: Cosmo Street

Editor: Tom Scherman

Asst. Editor: Scott Zeitlen

HOP: Anne Lai

Executive Producer: Maura Woodward

Effects House: Method Studios

Executive Producer: Tsiliana Jolson Producer: Bennett Lieber

Lead Flame Artist: Stephen Morris Flame Artist: Margolit Steiner Flame Asst: Ryan Shields

Audio Finishing: Sonic Union

Producer: Justine Cortale Mixer: Mike Marinelli

Production Company: BBDO Studios

Studios Manager: Jimmy McGee Senior Developer: John Cardoso Developer: Nichole Cruzalegui Production Design Lead: Ray McGale Production Artist: Bo-Yoon Kim

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