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Top 6: October 20th 2021
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McDonald's: Change a Little, Change a Lot.

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Top 6: October 20th 2021
McDonald’s has launched a new brand platform and campaign, ‘Change a little, Change a lot’, to communicate its positive impact on people, farming and the planet after the brand set out its aim of net zero emissions across its entire UK & Ireland business by 2040 in its Plan for Change. Released earlier this week, the Plan for Change is a comprehensive business and sustainability strategy which sets out ambitious goals and actions across four key areas – Planet, People, Restaurants and Food – to ensure the business leads positive change from farms to front counter. ‘Change a little, Change a lot’ is a new brand platform developed by advertising partner Leo Burnett London. It will see McDonald’s deliver multiple compelling messages to bring to life the actions and commitments in its Plan for Change and other marketing activity going forward.
Credits Other credits

DESIGNER: Augusta Lindquist

PLANNER: Joe Beveridge

BUSINESS LEAD: Sam Houlston

ACCOUNT DIRECTOR: Jessica Lyons

ACCOUNT MANAGER: Imi Malone

ACCOUNT EXECUTIVE: Hope-Precious Engele

PROJECT MANAGER: Mick Bailey

MEDIA BUYING AGENCY: OMD

MEDIA PLANNER: Laurence Ruthven

Production

LIVE ACTION DIRECTOR: Thomas Ralph

RADIO PRODUCER: Adam Furman

PR Agency

PR AGENCY: RED Consultancy

EDITOR: CHARLIE ROTBERG

Post Production

POST-PRODUCTION COMPANY: Framestore

Audio Post Production

AUDIO POST-PRODUCTION COMPANY: WAVE

Photography

PHOTOGRAPHER: Theo McInnes

PRODUCTION COMPANY PRODUCER: Sarah Mavity

OFFLINE EDITORS: Stitch

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