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Outdoor

Samsung Galaxy: Make a big statement with small pockets


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What do you do to launch a device folds to approximately half the size of the competition? You make a pair of jeans with pockets that won’t fit the competition. Z Flip Pocket Denim by Samsung Galaxy and Dr Denim - a limited edition run of jeans, with pockets exclusively fitting the small, folding Galaxy Z Flip3. They don’t fit them apples. Every OOH is shoppable with a QR code to purchase. Retailing for $1,499, each pair of Z Flip Pocket Denim comes with a free Galaxy Z Flip3.
Credits Other credits

Client: Samsung Australia

Brian Cha - President SEAU

Eric Chou - Director of Marketing

Tony Kolta - Head of Online

Hayley Walton - Head of Brand Marketing IM

Alicia Malmur - Marketing Manager IM



Design Partner: Dr Denim



Production company: Winifred

Photographer/Director: Pierre Toussaint



Offline Edit: The Editors



Online/VFX: Arc Edit



Sound: Rumble



Agency:

Tash Johnson - Head of Strategic Production

Jonny Berger - Managing Partner

Grace Vizor - Group Account Director

Lucy Jones - Senior Account Director

Cohen Chaplin - Senior Account Manager

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