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Outdoor
Netflix: Squid Game Halloween
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When Netflix’s biggest ever series was sure to win Halloween, brand experience agency Akcelo decided to go beyond Squid Game costumes. Dropping a giant 4.5-meter, 3-tonne animatronic replica of the show’s iconic Red Light, Green Light doll that challenged you to play, complete with the eerie sonic banding and soundtrack, right between the Sydney Harbour Bridge & Opera House for the ultimate Instagram moment.
150,000+ fans went to see it in person over Halloween weekend, with 200+ local and global media organisations broadcasting it to the entire world.
Group Account Director: Felicity Andrews Related
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