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The One Club for Creativity for The One Show 2022: Urgent
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The witty "Medicine Avenue" digital film campaign by DAVID Miami spoofing TV medical dramas continues with its second spot to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. The latest spot, "Urgent", humorously equates working on a client brief with an emergency patient operation, complete with overly dramatic staff interactions and doctor's suggestions. The campaign launched in September with "Ambulance". Each spot carries the tagline "The 2022 One Show. It's worth all the drama."
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