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TV

The One Club for Creativity for The One Show 2022: Urgent

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The witty "Medicine Avenue" digital film campaign by DAVID Miami spoofing TV medical dramas continues with its second spot to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. The latest spot, "Urgent", humorously equates working on a client brief with an emergency patient operation, complete with overly dramatic staff interactions and doctor's suggestions. The campaign launched in September with "Ambulance". Each spot carries the tagline "The 2022 One Show. It's worth all the drama."
Credits Other credits

Agency

Partner: Pancho Cassis

Global COO: Sylvia Panico

Managing Director: Ricardo Honegger

Head of Account: Luiza Prata Carvalho

Group Account Director: Mariana D’Aprile

Management Supervisor: George Quiroz

Senior Account Executive: Margarita Peña

Associate Producer: Margarita Castro

Director of Business Affairs: Barbara Karalis

Business Affairs Manager: Elizabeth Torriente

PRODUCTION

Head of Production Gabriel Ferrari

Production Service Uruguay: Metanoia

AD: German Zecchi

Production Designer: Mariana Rivero

Stylist: Gabriela de Armas

Post Production House: Primo Post

Postproducer: Sebas Lopez

Editor: Paula Baialardo

Color Correction: Dani Carrizo

AUDIO, MUSIC & VO: Pickle Music

Music & Music Publisher: Pickle Music

Sound Design, VO & Mix: Pickle Music

Music Creative Director: Alexis Estiz

Composer: Alexis Estiz, Sebastian Fucci, Dario Calequi,

Producer: Lupita Alvarez

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