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SuperValu: Share the Magic

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With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWADublin, that’s sure to deliver the warm and fuzzy feels. The 'Share the Magic' campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet – and beyond. Produced by Antidote Films and directed by Ben Liam Jones, bringing this script to life presented a number of tall orders. But close collaboration with the client, agency, and post house Windmill Lane meant the team could deliver an extra-special film just in time for the run up to Christmas.
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Marketing Director: Ray Kelly

Retail Marketing Manager: Shane Lynch

Value Brand Manager: Owen Lynch


Business Director: Yvonne Caplice

Account Director: Eibhin McLoughlin

Account Manager: Kate O’Neill

Strategic Director: Aleesha Tully

Supervising Producer: Onagh Carolan

Director of Social & Content: Andrew Murray

Social Media & Content Manager: Amy Tumelty

Social Content Director/Editor: Rupert Morris

Motion Graphics: Mark Murray

Post Production & Visual Effects: Windmill Lane

VFX Supervisor: John Kennedy

Animation Director: Graham Gallagher

Editor: John O’Connor & Caleb Long

Composer: Denis Kilty

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