TV ad: SuperValu: Wine

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SuperValu has launched its new brand campaign, The Difference is Real; a celebration of the real expertise, quality and care that have made SuperValu Ireland’s trusted leader in fresh food. Rooted in decades of experience and deep- rooted supplier relationships, ‘The Difference is Real’ campaign reaffirms SuperValu’s leadership in fresh food, backed by SuperValu’s commitment to delivering the best quality fresh produce, meat, bakery and wines to tables across the country. From expert butchers and early rising bakers to teams handpicking the best of Irish produce, SuperValu is ahead of the game as it puts quality food front and centre delivered by real experts.

Category Retail services
Client SuperValu
Agency Boys+Girls, Dublin
Production Rogue Films
Country Ireland
Uploaded 3 June, 2025

Credits

Director
Simon Ratigan
Executive Creative Director
Rory Hamiliton
Creative Director
Kris Clarkin
Copywriter
Michael Whelan
Art Director
Dean Ryan

Other credits

Agency

Head of Production Derek Doyle

Chief Strategy Officer Margaret Gilsenan

Business Director Sarah Sherry

Account Manager Claire O’Sullivan

Account Executive Ben White

Post Production / VFX Screen Scene

Editor John Cutler

Editor Samuel Marr

Colour Grading Seamus O’Kane

Post Production / VFX Screen Scene

Online Editor Gavin Casey

Post Production / VFX Penco Post

Post Production Supervisor Jen Connolly

Music / Sound Blast Audio

Sound Designer Will Farrell

SuperValu: Wine

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SuperValu: Wine

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