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Allianz Ireland: The World's Strongest Women
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One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women's Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they've been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they're jaw-droppingly brave. They're resilient, resourceful and powerful. In fact, they are 'The World's Strongest Women'. Created by In the Company of Huskies for Allianz Ireland, this powerful campaign 'The World’s Strongest Women' launches with a film that focuses on four women who showcase real strength in the face of domestic abuse. To bring this to life, the story places the women in a space typically synonymous with strength - the sports world. We see them squat, lift and stretch in determination before giving the audience a snapshot into their reality. Here we reveal that each manoeuvre is really a survival tactic. A wall squat against the door to keep an abuser out. A stretch to hide money in a financially abusive relationship. Domestic abuse, which includes coercive control and financial abuse, became more prevalent during the pandemic. This film pays tribute to these courageous women and shows them that they have incredible strength both to survive and to act – to call Women’s Aid for help. The campaign will help break the silence around domestic abuse in Ireland and will run across radio, digital and TV and will include information about supports available. This public awareness campaign is the first instalment to announce Allianz’s multi-faceted partnership with Women’s Aid, which includes internal training of senior managers, a domestic abuse policy and supports for their 650+ workforce, plus funds for Women’s Aid. Women’s Aid is a leading charitable organisation working to stop domestic violence against women and children in Ireland since 1974. As protection is at the core of what Allianz Insurance does, their partnership with Women’s Aid is a fitting extension of that.
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