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State Farm: Photo Shoot


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State Farm has launched its new NBA creative work for the 2021-22 season beginning next Saturday on Christmas Day. The new campaign will feature some familiar faces, though several new players (and even coaches) have been added the State Farm roster this season like Atlanta Hawks point guard Trae Young and Dallas Mavericks center Boban Marjanovic. The first film "Photo Shoot" features the fan-favorite Phoenix Suns point guard Chris Paul, Atlanta Hawks point guard Trae Young and of course, Jake from State Farm.
Agency: Translation

Chris shows Trae that their work off the court isn't as easy as it seems - just like how most people assume great insurance can't be affordable. Luckily, Jake is there to explain State Farm has surprisingly great rates that fit any budget. In “Rings,” the second film, Jake from State Farm is hanging out in Dallas Mavericks center Boban Marjanovic’s living room, where Boban is aggressively scrubbing the water rings that have stained his dark wood (and probably expensive) coffee table. Jake points out that everyone assumes all NBA players want rings, just like how people think great insurance is out of their price range. As he’s explaining State Farm has surprisingly great rates that fit any budget, a frustrated Boban – uninterested in those type of rings – notices Jake isn’t even using a coaster.
Agency: Translation.
Credits Other credits

Agency

Chief Executive Officer: Steve Stoute

Head of Client Services: Susanna Swartley

Group Context Director: Joel Rodriguez

Head of Integrated Production: Alison Hill

Group Strategy Director: John McBride

Senior Strategist: Megan Mundo

Context Strategist: Paige Rollins

Junior Context Strategist: Sam Cantie

Junior Producer: Ashley Pineda

Business Affairs Manager: Librado Sanchez

Group Account Director: Julia Farber

Account Supervisor: Dara Fineman

Account Executive: Brianna Zuniga

Assistant Account Executive: Taylor Kepley

Production

Production Supervisor: Sara Kelman

Production Designer: Patrick Lumb

Editorial Company: Arcade Edit

Head of Production: Silva Soyer

Editor: Dave Anderson

Assistant Editor: Lucas Ferreira

Cutting Assistant: Sam Barden

Producer: Ellen Lavery

VFX: THE MILL

Creative Director: John Leonti

Senior VFX Artist: Roxy Zuckerman

Color Grade: Company 3

Colorist: Tim Masick

Color Assists: Ryan Moncief

Senior Producer: Kevin Breheny

Sound Design & Mix: Sonic Union

Sound Designer + Mix Engineer: Steve Rosen

Sound Designer + Mix Engineer: Fernando Ascani

Mix Assistant: Julian Fader

Audio Post Producer: Justine Cortale

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