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Top 6: January 12th 2022
TV

Heineken 0.0: Cheers with No Alcohol

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Top 6: January 12th 2022
Heineken is launching a global advertising campaign titled "Cheers with No Alcohol. Now You Can" to celebrate the fact that it is now easier than ever for everyone to share social moments regardless of whether they are drinking alcohol or not. The latest global Heineken 0.0 TVC campaign subverts the widespread feeling of exclusion that individuals often experience when choosing not to drink alcohol at social occasions, while showing that Heineken 0.0 gives everyone the opportunity to enjoy social drinking moments together.
Agency: Publicis Italy / Le Pub

The film brings this idea to life by taking the viewer on a journey through fictitious drinking moments across history, from the Viking era to New York’s Roaring ’20s, all the way to the modern day. Each situation shows that the person not drinking alcohol is excluded from the all-important ‘cheers’ moment, before disrupting the situation thanks to the introduction of Heineken 0.0 - a cool and welcome alternative for those who choose not to drink alcohol during social occasions. This new TVC builds on the brand’s previous successful, global campaign, ‘Now You Can’, which introduced Heineken 0.0 as the perfect drink for moments that were traditionally ‘non-beer’ occasions, such as after sports, while parked in a car or at a work lunch. In using these surprising occasions as a setting, Heineken 0.0 acted as an alternative for beer drinkers when they could not have alcohol, without compromising on taste. This new creative campaign embodies society’s changing attitudes over the ages when it comes to non-alcoholic drinking in social situations. And, by highlighting the continued role of Heineken 0.0, it shows how the occasion to choose a non-alcoholic beer is evolving too, moving from individual and day occasions to a more social and evening setting.
Credits Other credits

HEINEKEN

Sr. Director Global Heineken Brand: Bram Westenbrink

Heineken Communication Director: Daniela Iebba

Heineken Global Communications Manager: Guilherme De Marchi Retz

Heineken Digital Director: Rob van Griensven

Heineken Global Digital Production Manager: Bram Reukers

Agency

Art Director Supervisor: Marie Poumeyrol

Global Strategy Director: Natasha Wallace

Global Strategy Director: James Moore

Global Data Strategist: Ilko Petkov

Head of TV: Francesca Zazzera

Head TV Production Heineken Global: Mariella Maiorano

Digital Producer: Martina Trozzi

Le Pub Ams GM/ Global Client Service Director: Eleni Charakleia

Global Client Service Director: Paola Natellis

Group Account Director: Elianne Vermeulen

Account Director: Codruta Arbore

Account Executive: Tinatin Prangishvili

Digital Project Manager: Thiago Tardioli

Digital Assets

Production Company: HOBBY FILM

Director: Veronica Von Hünefeld

Executive Producer: JOHN GERARD

Producer 24/7: Mariana Mota

Pills

Production Company: HOBBY FILM

Director: RODRIGO SAAVEDRA

Executive Producer: JOHN GERARD

Producer 24/7: Mariana Mota

Post Production

Postproduction Company: MPC London

Executive Producer: Dafydd Upsdell

Offline Editor (Director’s cut): Rich Orrick Work Editorial London

Off line Editor: Enrico Munarini

Color Grading: Matthiew Toullet

Associate Creative Director: Gerard Joosten

Executive Creative Director: Rico de Lange

Creative Director: Tanya Ponomareva

Account Director: Charlotte Grotenhuis

Project Manager: Willemijn de Groot

Project Manager: Lea Degove

Digital Producer: Vic Krens

Designer: Jana van der Merwe

Editor: Gerard Milling

Editor: Rocco Tozzi

Post Producer: Christel Heijmans

Supervisor Post Producer: Paulo Pennings

Post Production - Digital Assets

Post Production Company Digital Assets: TAG London

Executive Producer: JOe Billington

Sound Studio

Sound Studio: Grand Central Recording Studio London

Head Sound Engineer: Raj Sehgal

Music Production

Music production company: Sizzer Music Amsterdam

Music supervisor: Michael Bertoldini

Music producer: Michael Bertoldini

Music Licensing

Music Licensing: Massive Music Amsterdam

Original Song: Superstition

Key Visuals

Art Buyer (Prodigious): Giada Cioffi

Photographer: Row Lawson

Production company: Sfera Production Agency Milano

Executive producer: Miky Vilardo

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