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Top 6: January 26th 2022
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Road Safety Commission of WA: The Shadows of Summer

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Top 6: January 26th 2022
With Christmas parties, holidays, family reunions and catch-ups, there’s a good reason why the festive period is called ‘the silly season’. Sadly, it’s also the season that sees an upswing in silly mistakes being made on our roads – mistakes that cost 166 West Australians their lives last year. To address this issue head on, Road Safety Commission and The Brand Agency created a poignant installation featuring decals of shadows representing those who lost their lives on our roads. Launched by Road Safety Minister Paul Papalia at Bathers Beach in Fremantle, The Shadows of Summer installation has and will be placed at key locations including Fremantle, Scarborough, Hillarys, Northam, Geraldton, and Mandurah as a sombre reminder for all road users to take care on the roads this summer.
Credits Other credits

Client: Road Safety Commission

Kylie Pitman, Strategic Communications Manager

Alisia Mumby, Campaigns Officer

Mikhail Wong, Digital Project Officer

Agency

Design: Clayton West & Elly Litton

Account Management: Brendon Lewis, Evan Murie & David Svarc

Production Manager: Katrina Clayton

Production

Videographer/Photographer/Editor: Daniel Oreskovich & Julian Solecio

Activation Company: Impact Communications

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