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Top 6: February 16th 2022

AAMI: Bargain Regret

Top 6: February 16th 2022
In life, we've all experienced bargain regret. When it comes to the important stuff, like insurance, don't risk it. The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run. From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option.

Who offers great value cover you won't regret? AAMI Does.
Credits Other credits

Mim Haysom: CMO/EGM Brand & Marketing

Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships – Brand & Marketing

Toby Gill: AAMI Marketing Manager

Alexandra Davey: AAMI Marketing Lead

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