David Ponce de Leon

David began his career as a designer, moving into art direction and honing his craft at agencies ranging from large multinationals to small independent shops.

In the last 20 years, David has been awarded more than two hundred times on all major national and international award shows with work for brands like AAMI, adidas, Cadbury, Heinz, Mars, Metro, Nintendo, Seek, Schweppes, Suzuki, Tigerair, Whiskas, WorkSafe and the Victorian Government.

This includes multiple ‘Agency of the Year’ titles for agencies under his creative stewardship.

For the past decade, David has also been active in training the next generation of Australian creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.

David believes ideas have the power to not only change brands and companies fortunes, but to change the world for the better.