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BMW: Zeus & Hera

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BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game. Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California. However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green. The spot was conceived by BMW’s lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault’s debut in a Super Bowl spot and the first time she and Schwarzenegger have costarred in a national ad.
Credits Other credits


Partner: Rich Silverstein


Head of Production: Leila Gage

Executive Broadcast Producer: Matt Flaker

Senior Broadcast Producer: Kateri McLucas

Broadcast Producer: Dan Chang

Director of Graphic Services: Jim King

Photography: Quinn Gravier

Sr. Print Producer: Noah Dasho

Graphics Producer: Kristin van Praag

Executive Interactive Producer: Tena Goy

Senior Interactive Producer: Severin Sauliere

Director of Production Arts: Will Hung

Production Artist: Joanna Pham and Maria Leung

Account Services

Managing Partner: Leslie Barrett

Group Account Director: Jenna Duboe

Account Director: Crystal Chan and Alissa Sheely

Account Manager: Rebecca Bell and Ali Bentin

Integration Manager: Olivia Mullen


Partner, Head of Brand Strategy:

Group Brand Strategy Director: Stephanie Phillips

Brand Strategy Director: Kevin DeStefan

Junior Brand Strategist: Lyniece Hill

Partner, Head of Communication Strategy: Christine Chen

Group Communication Strategy Director: Dong Kim

Senior Communication Strategist: Matt Hudgins

Junior Communication Strategist: Josh German

Deputy Director of Research Strategy: Jane Warren

Junior Research Strategist: Whitney Thomas

Director of PR: Meredith Vellines

Business Affairs

Director of Business Affairs: Judy Ybarra

Senior Business Affairs Manager: Heidi Killeen

Broadcast Traffic Director: Ruchele Eisenman

Senior Broadcast Traffic Manager: Edgar Ornelas

Production Company

Managing Partner: Mino Jarjoura

Executive Producer/Dir of Sales: Dan Duffy

Production Designer: David Skinner

First AD: Craig Owens

Editorial Company

Company name: NO6

Editor: Jason MacDonald

Senior Assistant Editor: Max Redinger

Assistant Editor: Riley Donigan

Executive Producer: Corina Dennison

Head of Production: Laura Molinaro


Company name: Company 3

Colorist: Tom Poole

Color Producer: Alexandra Lubrano


Company name: The Mill

Executive Producer: Hillary Thomas

Senior VFX Producer: Derek Tekus

Creative Director: John Leonti

2D Leads: Benoit Mannequin, Alexander Candlish

3D Leads: Jessica Groom, Robert Chapman

Animation Lead: Jacob Bergman

VFX Coordinator: Charlotte Preuss, Chloe Gauthier

Sound Design

Sound Design: Q Department


Olympus Music: Squeak E Clean

Creative Director: Justin Hori

Palm Springs Music: “Theme from Eternal Sunshine of the Spotless Mind”

Driving Music: “Electric Avenue” by Eddy Grant

Music Consultant: David Fisher


Company name: Sonic Union

Sound Designer/Mix Engineer: Steve Rosen

Assistant Mixer: Joey Glick

Studio Director: Justine Cortale

Still Imagery

Retouching: Ankur Patar

CGI: Fury Imaging

Retouching: Sam Nordemann


President and CEO, BMW of North America: Sebastian Mackensen

Senior VP Customer & Brand BMW: Jens Thiemer

VP, Marketing: Uwe Dreher

VP Brand Communication & Brand Experience: Stefan Ponikva

VP, Corporate Communications: Adam Sykes

Head of Brand Strategy & Communications: Albi Pagenstert

Head of Content, Digital, & Editorial Marketing: Susanne Giuliani

Head of Content Creation & Production: Max Bauer

Media & Communications Manager: Lisa Judge

Corporate Communications Spokesperson: Phil Dilanni

Senior National Marketing Specialist: Lauren Martens

Content Lead, Content Creation & Production: Steffi Armbruster

National Media Specialist: Zach Ambrosino

Social Media Specialist: Jaime Pritchard

Lifestyle, Brand and Internal Communications Specialist: Matthew Spadaro

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