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Wateraid: What Jack Gave


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Today, the independent creative agency, Don't Panic, and WaterAid release What Jack Gave; the international water and sanitation charity's first ever legacy advert that highlights the significant and lasting impact of donating to the organisation's work. The motivations behind will-writing and end-of-life planning are universal, thinking about the people who mean the most to us, and those we wish to protect. Around the world, this feeling is shared, but it’s not always possible to act upon it. What Jack Gave is aimed at closing the proximity gap between people in the UK and communities around the world. The charity hopes the film’s message will help people to see that giving to WaterAid in their will won’t just be leaving a legacy but starting one, creating lasting change in the lives of others through the gift of clean water. The campaign centres around mementos – the quirky, unique but cherished objects that remind us of a person we’ve lost; physical anecdotes of a loved one, making us feel closer and connected to them. The film, What Jack Gave, features the friends and family of ‘Jack’, as they fondly remember him and his life, and hold on to items which he has left behind. Appearing as a seamless tracking shot, the film begins in an old community centre in Dalston, London - a location that feels familiar - and transitions to Zambia, to meet the final character within the film, Mary, who is holding a glass of water. “He Gave Me Water, Life” poignantly reveals that Jack left a gift to WaterAid in his will, and with this, a tap for a community that he never met. His life, and his legacy, has meaning to those who surrounded him and those who benefited from his generous nature.
Credits Other credits

Agency

Founder: Joe Wade

Strategy & Engagement Partner: Ellie Moore

Senior Account Director: Georgia Williams

Account Manager: Alex Tilley

Client

CLIENT: WaterAid / @wateraid

Legacy & In Memory Lead: Dominique Abranson

Mass Engagement Director: Johnty Gray

Head of Supporter Activation: Nick Miller

Communications Specialist: Chileshe Chanda

Voices from the Field Manager: Kate Timbrell

Production

Production Manager: David Rose

Production Assistant: Anna Peduzzi

UK SHOOT

1st AD: Miles Lacey

2nd AD: Ali Copland

Runner: Elifcan Yazgun

1st AC: Ilaria Fulvio

2nd AC: Emma Dillaway

DIT: Anton Badstuber

Gaffer: Chaima Ormazabal

Spark: Beau Wilkinson

Spark: Johnjoe Besangni

Stylist: Holly Adamthwaite

Hair & Make up: Kayla Selway

Production Designer: Elena Muntoni

Art Assistant: Tasneem Elnayal

Grip: Steve Wells

Sound Recordist: Hugh Griffiths

Photographer: Adama Jalloh

Medic: Dr. Usamah Khalid

Cast

AND FEATURING: Caroline Martins, Cosmo Oyeniran, Sterling Betancourt, Mia Tharia, Mary Chitundu

ZAMBIAN CREW

Service Production Company: African Fixer

Service Producer: Durand Le Sueur

Producer: Laila Shrand

Fixer: Abel Silungwe

DOP: Jason Prins

Grip: Masuzyo Mwale

Gaffer: Bright Bwalya

Sound Recordist: Nicolous Revonyirenda

Art Department: Elaine McNight

Edit

EDIT: Exile Films

Editor: Travis Moore

Edit Producer: Julie Zivic

POST

Colourist: Richard Fearon @ Black Kite

VFX: Ablite Media

Audio

AUDIO POST & SOUND DESIGN: String and Tins

Sound Design and Mix: Kaspar Broyd

Additional Sound Design: Ollie Usher

Audio Producer: Rachel Hough

Foley: Cobblestone

MUSIC

Roberta Flack: ‘First Time Ever I Saw Your Face’

Music Supervisor: Stephen Ettery @ Wake The Town

Special Thanks

With a special thanks to WaterAid Zambia & the community in Simango.

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