Interactive ad: KFC: Cat Streamers

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Top 6: March 2nd 2022

A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. To connect with these young generation, KFC added a rice ball and flatbread with fish-flavored shredded pork to their Chinese menu. But can a western fast food brand really make authentic Chinese food?
By taking advantage of the livestream shopping craze in China during which people pay more than any advertisements, we invited CAT STREAMERS to introduce and sell the products.
Agency: Isobar

3,108 KFC products were sold out in just one hour. Even after the livestream, audiences bought the products home to play with their own cats and shared pictures on social platforms with diverse communities, earning KFC over 6 million additional impressions.
KFC’s fish-flavored shredded pork products passed the Cat Test, showing to young generation that KFC’s new fish-flavored shredded pork was really… the Cat’s Meow!