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Ryobi: Extinct


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Petrol powered lawnmowers are going the way of the dinosaurs and that's exactly what Ryobi and Fenton Stephens have brought to life for a new campaign for the new 36v HP brushless battery mower. In the launch TVC, a Ryobi mower user watches as his neighbour tries to fire up a prehistoric petrol mower. With a puff of smoke, the neighbour is transformed into a Jurassic Park-worthy velociraptor.
Credits Other credits

Client

GENERAL MANAGER – CUSTOMER AND STRATEGY ANZ: Kon Romios

MARKETING MANAGER ANZ: Robert Knott

HEAD OF CREATIVE ANZ: Chris Heywood

Agency

SENIOR SOCIAL MEDIA MANAGER: Ned Considine

DIRECTOR OF STRATEGY: Simon Antonis

GROUP ACCOUNT DIRECTOR: Lucy Ranger

ACCOUNT DIRECTOR: Rowie Johns

PRODUCTION

PRODUCTION DESIGN: Bianca Milani

EDITOR: Michael Houlahan- The Institute of Post

COLOURIST: Ryan Brett CSI

POST PRODUCTION

POST PRODUCTION: Manimal Post

ONLINE: Ryan Brett

POST PRODUCERS: Kate Reynolds and Hannah Byrnand

POST SOUND: Production Alley

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