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USPS: We Go Everywhere
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Delivering to over 160 million addresses across the country, the United States Postal Service hasn't just been everywhere - they're going everywhere. With advanced technology and equipment, they're delivering fast and affordably six and often seven days a week. And their next-gen trucks are designed to carry even more packages all across the USA. Just some of the many ways the USPS is delivering for America. The United States Postal Service is intertwined into the fabric of America. Over decades of transformation, the brand now enters a new chapter, where it continues to strive on delivering for America.
Agency: MRM Whether it’s delivering for businesses or delivering to help individual ambitions, USPS goes everywhere in America to deliver for every American. MRM was tasked with communicating the new vision and enhancements the 10-year plan brings to businesses of all sizes and what this means for every individual in America. The campaign is spearheaded by an anthem film that gives us a glimpse into the journey a mail carrier takes. Seen through the iconic square window of the new Long Life Vehicle (LLV) of the Postal Service and accompanied by Johnny Cash’s “I’ve been everywhere,” the film and music serve to underscore the vast reach of the USPS and the deep relationship it has with America. The film also highlights how the USPS helps businesses keep up with their demands and scale through services like USPS Connect and the introduction of the new vehicles with more capacity to deliver faster and more packages to every address across America.
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