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Top 6: March 30th 2022

Vestiaire Collective: Long Live Fashion, 1

Top 6: March 30th 2022
Fashion B Corp, Vestiaire Collective and Droga5 London have launched a new brand campaign to re-introduce their pre-loved fashion marketplace, with a runway show modeled by a collective of fashionable puppets made entirely from pre-loved clothes. The campaign and its collective of stylish sewn stars sets out Vestiaire Collective’s new brand philosophy with the positive rallying cry “Long Live Fashion”, expressing the brand’s love of fashion and desire to make it live forever. The pre-loved campaign created by Droga5 London, features TV and online films set at a hotly-anticipated fashion show featuring the collective, where we meet models Miss Classique, Rich, Lady Green, Drops and Hunter. The collective are puppets that are all made from and wearing pre-loved fashion. The film directed by Andreas Nilsson features famous French fashion commentator and journalist Loïc Prigent, who narrates the action and makes a cameo appearance. An outdoor, print and social campaign features the pre-loved collective posing alongside a diverse group of models, all lensed by British-Ghanaian photographer Campbell Addy, part of the new fashion vanguard. The campaign aims to showcase the diversity of the Vestiaire Collective brand and its community. The collective of puppets represent the different style tribes within the Vestiaire community and the different reasons people shop on the platform. Miss Classique epitomises taste in luxury fashion, Rich represents the smart sellers, Lady Green is all about the brand’s core value of sustainability, Drops speaks to a second chance at limited releases and Hunter has a keen eye for vintage.
Credits Other credits

Head of Production - Peter Montgomery

Art Buyer - Katerina Gharraph

Assistant Producer - Manon Rees

Design Director - Stephanie McArdle

Senior Designer - Stephen Taylor, Alasdair Griffiths

Head of Studio - Tim Larke

Head of Strategy - Damien Le Castrec

Strategy Director - Francesca Zedde

Joint Managing Director - Rebecca Lewis

Senior Account Manager - Matt Brown

Puppet Makers – Puppets Magic


Cinematographer - Thomas Hardmeierr

Production Designer - Alexis Ross

Stylist - Sam Ranger

Editing Company - The Quarry

Editor - Ben Jones

Post Company - Electric Theatre Company

VFX Lead - Iain Murray

Colourist - Hannibal Lang - BaconX

Sound Company - 750MPH

Sound Designer - Sam Ashwell, Michalis Anthis

Music Composer - Murphy / Howard

Vocalist - Elisabeth Troy

Music Writers - David Kolbusz, Ash Hamilton, Sara Sutherland, Michalis Anthis Music Supervisor - Soho Music

Stills Credits

Photographer - Campbell Addy

Production Company - CLM

Executive Producer - Thu Nguyen

Producer - Cai Lunn, Teodora Budimir

Talent - Goi Manase, Jess Maybury, Dahan Phuong Oanh

Stylist – Sam Ranger

Set Design – Afra Zamara

Casting – Mischa Notcutt

Hair – Virginie Moreira

Makeup - Ammy Drammey

Puppet Makers – Puppets Magic

Puppeteers – Kim Scopes, Douglas Rutter

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